Organizing any event entails a massive marketing campaign, promotional activities, and sending invitations to guests. The Maha Kumbh Mela is perhaps the only event in the world where no invitation is required yet millions of pilgrims gather to celebrate the holy event.
Apart from its primary bathing rituals, the social aspect of the festival also revolves around the various Yajnas, the chanting of Vedic Mantras, holy elucidations, etc. Religious assemblies are held where doctrines are debated, standardized and conducted by renowned saints and sages. A prominent part of the festival is the act of donations to the poor and helpless and to the saints. Donations range from basic food and clothing to even precious metals.